Social and Live Commerce Committee
The Social and Live Commerce Committee (SLCC) The Social and Live Commerce Committee serves as the primary platform within the Association of Trade and Commerce (ATC) dedicated to representing, supporting and advancing the interests of Singapore businesses that sell through livestreams, social media and creator-led channels.
Recognising that social and live commerce brings together businesses, live hosts, content creators, agencies, studios and platforms, each with distinct roles and responsibilities, the Committee provides a structured framework for engagement, advocacy, standards setting and capability development across this fast-growing channel. Its members are drawn from the businesses, hosts and enablers who sell live every week, so that the standards it sets and the positions it takes are grounded in how the channel actually works.